Consequently, surveys are not only used in research contexts but also in the private sector, for example to assess the job satisfaction of employees. Surveys are a valuable tool when it comes down to quickly and efficiently measuring the opinions of many people in a standardized way. This means that even before you have had a look at the data, MAXQDA is there to facilitate the process. Use autocoding when importing your dataĪutocoding possibilities have been integrated in the import dialogue for many forms of data that you can analyze with MAXQDA.
In the following we will present some of the many research contexts for which autocoding is especially suited as well as some of MAXQDA’s advanced autocoding possibilities to give you some ideas about how you can use autocoding to enhance your research. In addition, MAXQDA offers advanced autocoding features, for example to facilitate the analysis of social media data. The autocoding function has proven to be a valuable tool in many research contexts, as it can save you a lot of time and guarantees that you don’t overlook any occurrence of the string you are interested in. For example, these codes can originate from keywords, hashtags, speakers and so on. Autocoding means that MAXQDA creates one (or more codes) and automatically assigns ALL text passages (that fit) to these codes. This week’s blog is all about autocoding.
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